I am a meteorologist on the morning team at CBS 12 in West Palm Beach. While my shows are primarily before 1 pm, in my time off air, I enjoy staying involved with the meteorological research community. I spent 2 years of my undergraduate career researching lightning and did my masters thesis on how broadcast meteorologists can effectively communicate risks associated with hurricanes.
In my free time I enjoy volunteering, making sourdough, playing with my dog Olive, running watching sports and reading!
Communications professional with experience in content creation, media relations, and audience engagement across multiple platforms. Skilled in crafting compelling narratives for weather forecasting and environmental topics, with a proven track record of managing relationships with news outlets and translating technical information for public consumption.
Professional Experience
Meteorologist | WPEC CBS 12, West Palm Beach (2022 - Present)
Content Creation: Develop and write daily weather forecasts, translating complex meteorological data into accessible narratives for Southeast Florida, Treasure Coast and Okeechobee County viewers, reaching an audience of 400,000 viewers weekly
Multimedia Production: Create and present an average of 10 original self-produced graphics per newscast to tell compelling weather stories, increasing viewer retention by 8% during severe weather events
Digital Content Strategy: Generated 300+ pieces of original content for Facebook, Instagram, TikTok and the CBS 12 website, increasing social media engagement by 27% and growing follower base by 15,000+ across platforms
Cross-functional Collaboration: Coordinated with news and production teams on 30+ special weather reports annually, including hurricane coverage that delivered critical information to over 3.4 million residents
Public Relations Coordinator | Crystal Springs Foundation, Tampa
Media Relations: Secured coverage in local publications and news outlets
Press Strategy: Crafted and distributed press releases, achieving a 35% placement rate in target media outlets
Content Development: Spearheaded the development of a new website leading to a 25% increase in booking rates
Relationship Management: Built and maintained a database of media contacts, resulting in consistent coverage of Foundation initiatives
Instructor | [solidcore] - Brickell, Coral Gables and Boca Raton (2023 - Present)
Audience Engagement: Maintained a 99% client satisfaction rating across 100+ classes quarterly
Content Customization: Developed unique sequences for specialized class formats tailored to different skill levels, increasing client retention by 22%
Creative Content: Curated 200+ themed playlists with 87% of clients citing music as one of their primary modes of selecting instructors
Volunteer Experience
Junior League of the Palm Beaches | Member at large
Event Planning: Serve on Event Logistics Committee, coordinating communications for community initiatives
Community Engagement: Represent the organization at various events throughout Palm Beach County
Leadership Development: Participate in leadership seminars and collaborative activities with other active members
Education
University of Miami (2023)
Master's of Professional Science in Broadcast Meteorology
GPA: 4.0/4.0
Dean's List
Capstone Project: "Effective Communication Strategies for Hurricane Coverage" - Implemented by 2 local broadcast stations
Georgia Institute of Technology (2019 - 2022)
Bachelor of Science in Atmospheric and Oceanic Science
Business Plan concentration in digital marketing
GPA: 3.73/4.0, Summa Cum Laude